Synapsis Creative Blog

Microsoft MVP Award Winner - Tom Howell of Synapsis Creative

Posted by Tom Howell on 09-Jun-2017 13:06:13


5 years ago I was working at an agency as the creative leader of a design team that specialised in PowerPoint presentations. My mind was drifting one afternoon and I began searching any awards programs for PowerPoint. I found there was no PowerPoint Award, nor was there any award for design in PowerPoint. I did, on that day, find two things:

The Presentation Summit and the Microsoft MVP Award program.

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Topics: Insider, Industry Topics

3 Lessons from the Fyre Festival Pitch Presentation (why good design can sell bad ideas)

Posted by Tom Howell on 03-May-2017 12:55:40

You’ve likely heard the news about the woeful organisation of the latest festival-flop Fyre Festival. If not, you can read about it here. 

The one question nobody seems to be asking is: how did this inexperienced, underqualified and overconfident team pitch $25 million dollars in investment to put this festival on?


The answer is a good looking pitch deck.


Absurd, yes. Seemingly full of untruthful statements, yes. But what isn’t being talked about is the fact that this pitch presentation opened wallets. Likely, a LOT of wallets. As comically-tragic as the whole debacle was, it is a lesson that good design can often carry more weight than a good idea.


Let me say it again, as I don’t even completely believe it myself:


Persuasive presentation design can influence business decisions more than the merit of the idea itself. Fyre Festival is proof.


Read on to see the full pitch deck from the ill-fated Fyre Festival


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Topics: Insider, Industry Topics, Graphic Design

7 Great PowerPoint Presentation Layouts

Posted by Tom Howell on 20-Mar-2017 15:13:11

PowerPoint is widely considered to be the premier program when it comes to presenting content for both employees and leads. It's got a very small learning curve, it's intuitive, and just about any type of audio or visual content can be prepared using this method.

What many people don't realize, however, is that there's an even better way of presenting your information, and that's through the use of grid (or guides) layouts. These layouts effectively organize your content in a way that provides a clean PowerPoint design, leading to easily understandable content and better visuals. 

This way, your audience will spend more time engaged with your content and less time figuring out what your presentation is trying to accomplish. In this post, we're going to look at 7 great PowerPoint presentation grid layouts that you can put to work right away.


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Topics: Corporate PowerPoint, Industry Topics, PowerPoint Templates

What Do Fonts Have to Do with It? 5 Font Rules for PowerPoint

Posted by Tom Howell on 17-Mar-2017 14:45:12

Nailing the right design for a PowerPoint presentation increases audience attention and makes your message more salient. It's important to know that mastering graphic design in PowerPoint means more than knowing how to choose the right layouts, images and colour schemes for every presentation. It also means understanding how fonts impact the aesthetics and readability of your presentation design. Here are five must-follow font rules for PowerPoint. 

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Topics: Corporate PowerPoint, Industry Topics, Graphic Design, Presentations

3 Reasons to Become a Presentation Designer

Posted by Tom Howell on 08-Nov-2016 15:51:58

Its a great time to be a PowerPoint designer

It may seem strange, but being a PowerPoint designer sure has it upsides. Yep, its not quite the glamour design role that award winning advertising agencies can provide (in fact, there is an exceedingly limited award system for PowerPoint design). And it's not a design job you frequently get the luxury of spending a few weeks in production (often just a few days and all too frequently just a few hours). The presentation design industry is one of the fastest growing design disciplines at the moment.

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Topics: Insider, Industry Topics

Let's make PowerPoint Beautiful again...

It's time to stand out from the crowd.

These articles are all about PowerPoint, presentation design and graphic design. We're here to help you make beautiful slides that make an impact with your audience.

Within two meetings of every major decision in this world, there is a PowerPoint Presentation. We're all about making better slides, so here is what we cover in our learning articles:

  • Create with your audience in mind
  • Learn how to integrate Graphic Design principles into your work
  • Be inspired by new and exciting things
  • Use PowerPoint in different and engaging ways

Want to stay up-to-date?