You’ve likely heard the news about the woeful organisation of the latest festival-flop Fyre Festival. If not, you can read about it here.
The one question nobody seems to be asking is: how did this inexperienced, underqualified and overconfident team pitch $25 million dollars in investment to put this festival on?
The answer is a good looking pitch deck.
Absurd, yes. Seemingly full of untruthful statements, yes. But what isn’t being talked about is the fact that this pitch presentation opened wallets. Likely, a LOT of wallets. As comically-tragic as the whole debacle was, it is a lesson that good design can often carry more weight than a good idea.
Let me say it again, as I don’t even completely believe it myself:
Persuasive presentation design can influence business decisions more than the merit of the idea itself. Fyre Festival is proof.
Read on to see the full pitch deck from the ill-fated Fyre Festival