Synapsis Creative Blog

Can you get a hotel upgrade with nothing but a PowerPoint Presentation?

Posted by Tom Howell on 28-Aug-2017 15:25:41

I attempted the unthinkable - I produced a PowerPoint Presentation to convince a hotel that I was worthy of a room upgrade...


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Topics: Graphic Design

3 Lessons from the Fyre Festival Pitch Presentation (why good design can sell bad ideas)

Posted by Tom Howell on 03-May-2017 12:55:40

You’ve likely heard the news about the woeful organisation of the latest festival-flop Fyre Festival. If not, you can read about it here. 

The one question nobody seems to be asking is: how did this inexperienced, underqualified and overconfident team pitch $25 million dollars in investment to put this festival on?


The answer is a good looking pitch deck.


Absurd, yes. Seemingly full of untruthful statements, yes. But what isn’t being talked about is the fact that this pitch presentation opened wallets. Likely, a LOT of wallets. As comically-tragic as the whole debacle was, it is a lesson that good design can often carry more weight than a good idea.


Let me say it again, as I don’t even completely believe it myself:


Persuasive presentation design can influence business decisions more than the merit of the idea itself. Fyre Festival is proof.


Read on to see the full pitch deck from the ill-fated Fyre Festival


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Topics: Insider, Industry Topics, Graphic Design

What Do Fonts Have to Do with It? 5 Font Rules for PowerPoint

Posted by Tom Howell on 17-Mar-2017 14:45:12

Nailing the right design for a PowerPoint presentation increases audience attention and makes your message more salient. It's important to know that mastering graphic design in PowerPoint means more than knowing how to choose the right layouts, images and colour schemes for every presentation. It also means understanding how fonts impact the aesthetics and readability of your presentation design. Here are five must-follow font rules for PowerPoint. 

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Topics: Corporate PowerPoint, Industry Topics, Graphic Design, Presentations

6 Visual Elements that Give Extra Pop to PowerPoint Presentations

Posted by Tom Howell on 02-Mar-2017 10:53:10

PowerPoint can be an amazing tool for presenters to engage audiences and share knowledge. Whether utilized for business sales pitches or to deliver university lectures, this visual presentation system is used around the globe because of its awesome potential. All too often, though, business leaders and educators show up with PowerPoint presentations that are more eyesore than informative.

Without strong PowerPoint design, presentations won't capture audience attention and may even damage the reputations of the companies or organizations responsible for their creation. That's why keeping a focus on striking, consistent design when you're creating a presentation is essential. If you're eager to improve PowerPoint presentations, consider incorporating these six visual design elements into your next slide deck. 

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Topics: Corporate PowerPoint, Graphic Design, Presentations

Let's make PowerPoint Beautiful again...

It's time to stand out from the crowd.

These articles are all about PowerPoint, presentation design and graphic design. We're here to help you make beautiful slides that make an impact with your audience.

Within two meetings of every major decision in this world, there is a PowerPoint Presentation. We're all about making better slides, so here is what we cover in our learning articles:

  • Create with your audience in mind
  • Learn how to integrate Graphic Design principles into your work
  • Be inspired by new and exciting things
  • Use PowerPoint in different and engaging ways

Want to stay up-to-date?