Synapsis Creative Blog

Create the Perfect Background for Your PowerPoint Presentation Slide

Posted by Tom Howell on 31-May-2017 14:07:14

Creating striking PowerPoint presentations means carefully considering every single element included on your slides. From graphics to fonts to colors to text, making the right aesthetic choices increases audience engagement and makes your presentation look more professional. A strong slide background provides a grounding element for your presentation and helps provide visual consistency, but creating one can prove surprisingly difficulty. Here are best practices and tips to help you create striking slide backgrounds that will enhance any presentation. 

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Topics: Corporate PowerPoint

Choosing the Right Images for Your PowerPoint Presentations

Posted by Tom Howell on 23-May-2017 09:27:25

The images you choose for your PowerPoint presentation will have an incredible impact on viewer attention, esteem and retention. That means that picking the right PowerPoint images is essential to the overall success of your presentation. Here are nine tips to help you choose imagery in PowerPoint presentations that will make a strong impression on your audience. 

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Topics: Corporate PowerPoint

5 Worst PowerPoint Fails from Business and Government

Posted by Tom Howell on 15-May-2017 09:43:12

When it comes to entertainment value, the only thing better than an aesthetically stunning PowerPoint presentation is a really bad PowerPoint presentation. Take these five presentation fails from the world of business and government, which demonstrate what happens when someone with no design sensibility takes over presentation duties. More than just providing fodder for a good laugh, these really terrible presentations also provide a helpful illustration of everything you shouldn't do the next time you create a PP presentation. 

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Topics: Corporate PowerPoint

A tip borrowed from graphic designers for a better looking PowerPoint Presentations

Posted by Tom Howell on 05-May-2017 10:54:59


Throughout my career as a Presentation Specialist (and into my years as a creative director in the same field), I routinely see one thing in a lot of presentations (both professionally designed and not). That is a lack of structure. I’m not talking storyline structure, sentence structure or grammatical mishaps – although I see a fair share of those! I’m talking design structure. Let me elaborate, with a brief digression into historical design principles and let me be candid when I say, this isn’t a how-to article. This is a why-do article. If you want techniques in execution of this, there are many, resources around the internet that can help.


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Topics: Corporate PowerPoint

3 Lessons from the Fyre Festival Pitch Presentation (why good design can sell bad ideas)

Posted by Tom Howell on 03-May-2017 12:55:40

You’ve likely heard the news about the woeful organisation of the latest festival-flop Fyre Festival. If not, you can read about it here. 

The one question nobody seems to be asking is: how did this inexperienced, underqualified and overconfident team pitch $25 million dollars in investment to put this festival on?


The answer is a good looking pitch deck.


Absurd, yes. Seemingly full of untruthful statements, yes. But what isn’t being talked about is the fact that this pitch presentation opened wallets. Likely, a LOT of wallets. As comically-tragic as the whole debacle was, it is a lesson that good design can often carry more weight than a good idea.


Let me say it again, as I don’t even completely believe it myself:


Persuasive presentation design can influence business decisions more than the merit of the idea itself. Fyre Festival is proof.


Read on to see the full pitch deck from the ill-fated Fyre Festival


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Topics: Insider, Industry Topics, Graphic Design

Interactive Presentations! Why your business is missing an opportunity

Posted by Tom Howell on 26-Apr-2017 10:17:53

Static PowerPoint presentations may be great for big meetings or conferences, but what if you want your viewers to have a deeply meaningful experience that they guide themselves? Interactive PowerPoint presentations provide a powerful way to connect with and engage an audience for a wide variety of purposes. Whether you want to test an app or put the power to navigate a document in the hands of your audience, it's time to consider how interactive PP presentations can work for your organization. 



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Topics: Made for Interactive

PowerPoint has gone Rogue! Part 1 - Print Presentation

Posted by Tom Howell on 10-Apr-2017 11:57:51

I'm writing a four-part series celebrating the different ways that PowerPoint is 'mis'used.

At our studio, Synapsis Creative, we don't just put together Presentations for big screens. We researched four ways that PowerPoint is used - Animation, Print/Page, Onscreen and Interactivity. These are also loosely reflective of the corporate design medium disciplines. Our studio designers are publishing a video highlighting the advantages of using PowerPoint for each of these mediums. The first one we've chosen is Page.

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Topics: Made for Page

The Graphic Design industry – where does a Presentation Designer fit?

Posted by Tom Howell on 03-Apr-2017 20:01:06

In the last decade, the emergence of Presentation / PowerPoint Designer roles has skyrocketed from the darkened corner of Desktop Publishing (DTP) to the heights of keynote speeches and world-viewed presentations as well as touched on practically every design discipline in-between. The niche lovechild of DTP and Graphic Design, Presentation Design, now sits at the precipice of becoming the newest specialisation in Graphic Design.


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Topics: Corporate PowerPoint

Should You Use Animation in PowerPoint Presentations?

Posted by Tom Howell on 31-Mar-2017 18:20:57


PowerPoint offers some incredible visual tools, and animation is among those. When done well, presentation animations add to the overall value of your message and encourage audience engagement. There's no doubt that they can be a powerful tool in your PP arsenal. 

Unfortunately, all too many presenters ask themselves what they're technically capable of doing in PP and then cram in as many effects as possible. This can seriously detract from the overall quality of a presentation and can leave your audience with a negative impression. Here's what you need to know to decide if PowerPoint animation is truly a must for your presentation. 


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Topics: Corporate PowerPoint, Made to Animate

To Print or Not to Print? Printable PowerPoint Presentations

Posted by Tom Howell on 24-Mar-2017 00:25:14

There are times when giving a PowerPoint presentation alone just isn't enough to inform or inspire an audience. Presenters who want to supplement their PP presentations often do so by printing presentation hand-outs. When done right, handouts can add value to a presentation and provide audience members with crucial information. Some presenters use handouts to build an audience's knowledge and provide them with a physical take-away to remember the presentation. 

Unfortunately, all too many individuals end up simply printing presentations exactly as they're shown on the screen. That means leaving audience members to stare at printed slides that neither fit well on the page nor add anything beyond what the presenter is saying, and that's a rookie move. If your presentation could benefit from added information via a handout, consider these best practices for printing supplemental materials that truly pop. 


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Topics: Corporate PowerPoint

Let's make PowerPoint Beautiful again...

It's time to stand out from the crowd.

These articles are all about PowerPoint, presentation design and graphic design. We're here to help you make beautiful slides that make an impact with your audience.

Within two meetings of every major decision in this world, there is a PowerPoint Presentation. We're all about making better slides, so here is what we cover in our learning articles:

  • Create with your audience in mind
  • Learn how to integrate Graphic Design principles into your work
  • Be inspired by new and exciting things
  • Use PowerPoint in different and engaging ways

Want to stay up-to-date?